InDesign
Flyer Justification:
For the flyer, I made up a furniture company named Fine Furniture
. I used an italicized
serif font to add some sophistication. This font is black against a white rectangle to
have the reader immediately know the store name. The event was a grand opening, so I was
sure to make that stand out at the top by making it white against the dark background.
I also added a drop shadow to make it stand out. I clearly wrote the date of the grand
opening underneath the name of the store in capital letters, as well as a white san-serif
font to be visible to the reader. I wrote a small description of the company as italicized
and bolded so it would be easy to read. At the bottom, I put Come See Us Today!
in a white
font (against the dark background) to make it more visible. For the background, I used a
graphic that resembled wallpaper to make it appear homier yet at the same time fancy. I added
a dark box above this so that the text would be easier to read against this busy background.
I also added another brownish box above this one so that there would not be too much negative
space. I also used three pictures of furniture that had the same colors in them and made them
pop off of the page with a drop shadow. I used these pictures to show what the company had
to offer.
CD Justification:
For my CD cover, I named the band Child’s Play
and named the album Just Another Day
.
On the front of the CD cover, I made the words on the front cover pastel colors to be
reminiscent of youth. I also used a drop shadow to help the words stand out. I used
the same font continuously throughout the front of the cover to add unity. In the
background, I used a black and white picture of a hopscotch game to play on the
title of the band. On the back, I used the same colors for the album title as well as
the same font. The background is a solid grey to match with the front, and on it is a
picture of a jump rope (with the same color as the band name) to tie in with the hopscotch
game on the front. For the names of the songs, I made them a different font than the album
name to give the back some variety. I right-aligned these words so I could fit the picture
of the jump rope. For the record company logo, I did a simple design that would be instantly
recognizable with an arc that resembled a bridge (the record company is called Bridge Records
).
For the copyright information, I made it small but readable at the bottom so it did not
detract from the overall design. I put the barcode at the bottom right corner because it
was a convenient place for a barcode.
Postcard Advertisement Justification:
For my postcard advertisement, I came up with a store named The Bow Boutique
. On the postcard,
I included the name of the store, the special (All Bows Buy 2 Get 1 Free), and the address.
I made the name of the store italicized to make it appear more upscale. I made the font of the
special glow
to contrast it against the background, and used a san-serif font to make it stand
out and easy to read. I made the word Free
bold, capitalized, and pink to grab the attention
of the audience. I made the address in the same font as the store name, only not bold to give the
advertisement some unity. For the graphics, I put a black and white picture of some bows in the
background and applied the gradient. I did this so they would detract from the design by being
too distracting. I applied a gradient over the bow background, and put a big pink bow to symbolize
what the store is selling. I also included a picture of a girl with a bow in her hair to attract
the target audience of the advertisement.